Swave founder Hugo Carvalho attends a live sneakers auction sale session on the Whatnot app platform on, in Paris March 12, 2026. Teleshopping isn't dead; it's just moved to mobile: combining live video with instant purchasing, 'live shopping' is revolutionising online retail, prompting tech giants, brands and small shops alike to get on board. 'Starting price: one euro... 20 seconds to bid. 3, 2, 1, go!' Sitting in front of his multiple screens, Hugo Carvalho, founder of the Parisian shop Swave, which specialises in collectable trainers, is shouting himself hoarse live on the Whatnot app. (Photo by ALAIN JOCARD / AFP via Getty Images)

Swave founder Hugo Carvalho attends a live sneakers auction sale session on the Whatnot app platform on, in Paris March 12, 2026. Teleshopping isn't dead; it's just moved to mobile: combining live video with instant purchasing, 'live shopping' is revolutionising online retail, prompting tech giants, brands and small shops alike to get on board. 'Starting price: one euro... 20 seconds to bid. 3, 2, 1, go!' Sitting in front of his multiple screens, Hugo Carvalho, founder of the Parisian shop Swave, which specialises in collectable trainers, is shouting himself hoarse live on the Whatnot app. (Photo by ALAIN JOCARD / AFP via Getty Images)

Swave founder Hugo Carvalho attends a live sneakers auction sale session on the Whatnot app platform on, in Paris March 12, 2026. Teleshopping isn't dead; it's just moved to mobile: combining live video with instant purchasing, 'live shopping' is revolutionising online retail, prompting tech giants, brands and small shops alike to get on board. 'Starting price: one euro... 20 seconds to bid. 3, 2, 1, go!' Sitting in front of his multiple screens, Hugo Carvalho, founder of the Parisian shop Swave, which specialises in collectable trainers, is shouting himself hoarse live on the Whatnot app. (Photo by ALAIN JOCARD / AFP via Getty Images)

Clients look at sneakers displayed at the Swave store of founder Hugo Carvalho, in Paris March 12, 2026. Teleshopping isn't dead; it's just moved to mobile: combining live video with instant purchasing, 'live shopping' is revolutionising online retail, prompting tech giants, brands and small shops alike to get on board. 'Starting price: one euro... 20 seconds to bid. 3, 2, 1, go!' Sitting in front of his multiple screens, Hugo Carvalho, founder of the Parisian shop Swave, which specialises in collectable trainers, is shouting himself hoarse live on the Whatnot app. (Photo by ALAIN JOCARD / AFP via Getty Images)

Swave founder Hugo Carvalho attends a live sneakers auction sale session on the Whatnot app platform on, in Paris March 12, 2026. Teleshopping isn't dead; it's just moved to mobile: combining live video with instant purchasing, 'live shopping' is revolutionising online retail, prompting tech giants, brands and small shops alike to get on board. 'Starting price: one euro... 20 seconds to bid. 3, 2, 1, go!' Sitting in front of his multiple screens, Hugo Carvalho, founder of the Parisian shop Swave, which specialises in collectable trainers, is shouting himself hoarse live on the Whatnot app. (Photo by ALAIN JOCARD / AFP via Getty Images)

Clients look at sneakers displayed at the Swave store of funder Hugo Carvalho, in Paris March 12, 2026. Teleshopping isn't dead; it's just moved to mobile: combining live video with instant purchasing, 'live shopping' is revolutionising online retail, prompting tech giants, brands and small shops alike to get on board. 'Starting price: one euro... 20 seconds to bid. 3, 2, 1, go!' Sitting in front of his multiple screens, Hugo Carvalho, founder of the Parisian shop Swave, which specialises in collectable trainers, is shouting himself hoarse live on the Whatnot app. (Photo by ALAIN JOCARD / AFP via Getty Images)

Swave founder Hugo Carvalho attends a live sneakers auction sale session on the Whatnot app platform on, in Paris March 12, 2026. Teleshopping isn't dead; it's just moved to mobile: combining live video with instant purchasing, 'live shopping' is revolutionising online retail, prompting tech giants, brands and small shops alike to get on board. 'Starting price: one euro... 20 seconds to bid. 3, 2, 1, go!' Sitting in front of his multiple screens, Hugo Carvalho, founder of the Parisian shop Swave, which specialises in collectable trainers, is shouting himself hoarse live on the Whatnot app. (Photo by ALAIN JOCARD / AFP via Getty Images)

(FILES) French entrepreneur and sole candidate for the takeover of the Arc glassware manufacturer, Timothee Durand, poses for a photograph in front of the Lille Metropolitan Commercial Court in Tourcoing, northern France, on March 10, 2026. The court is expected to approve on Friday, March 20, 2026, the takeover of glassmaker Arc by sole candidate Timothée Durand, a member of one of the group's emblematic leading families. However, the associated redundancy plan calls for 704 job cuts at its main site in Arques (Pas-de-Calais), which currently employs 3,500 people. (Photo by Sameer Al-DOUMY / AFP via Getty Images)