(FILES) Then president of AS Saint-Etienne football club Roger Rocher poses in front of a wall reading the club's trophy list in May 1976, in Saint-Etienne. The epic run of AS Saint-Etienne in the 1970s, the highlight of which remains the European Cup final lost against Bayern Munich (10) 50 years ago, remains a standout moment in the history of AS Saint-Etienne and a defining moment in French football. It forged a legend around the club, who at the time thrilled the whole of France and gave rise to a sense of national pride that remains very much alive today, extending far beyond the Saint-Etienne area. (Photo by AFP via Getty Images)