CHARLOTTE, NORTH CAROLINA - JANUARY 23: Mitch Covington, Vice President of Sports Marketing at Monster Beverage Company speaks onstage during the Fireside Chat prior to the NASCAR Hall of Fame Induction Ceremony at Charlotte Convention Center on January 23, 2026 in Charlotte, North Carolina. (Photo by David Jensen/Getty Images)

CHARLOTTE, NORTH CAROLINA - JANUARY 23: Mitch Covington, Vice President of Sports Marketing at Monster Beverage Company speaks onstage during the Fireside Chat prior to the NASCAR Hall of Fame Induction Ceremony at Charlotte Convention Center on January 23, 2026 in Charlotte, North Carolina. (Photo by David Jensen/Getty Images)

(FILES) General view of the logo of Intersport, a sporting goods retailer, on March 20, 2019 in Toulouse, southwestern France. The CNIL has imposed a 3.5 million fine on Intersport, the sports equipment retailer confirmed to AFP on January 23, 2026, for transferring customer data to a social network for advertising purposes without their knowledge. (Photo by PASCAL PAVANI / AFP via Getty Images)

A member of the Austrian Armed Forces sports unit performs during a parachute jump show, featuring the Austrian national flag, prior to the start of the Men's Super G event of the FIS Alpine Ski World Cup in Kitzbuehel, Austria, on January 23, 2026. (Photo by Joe Klamar / AFP via Getty Images)

The 2026 ICC Men's T20 Cricket World Cup trophy is displayed during an unveiling event at the Sinhalese Sports Club (SSC) cricket stadium in Colombo on January 23, 2026. (Photo by Ishara S. KODIKARA / AFP via Getty Images)

Sri Lanka's captain Dasun Shanaka (L) and teammate Matheesha Pathirana (R) pose with the 2026 ICC Men's T20 Cricket World Cup trophy during an unveiling event at the Sinhalese Sports Club (SSC) cricket stadium in Colombo on January 23, 2026. (Photo by Ishara S. KODIKARA / AFP via Getty Images)

Sri Lanka's captain Dasun Shanaka gestures while posing with the 2026 ICC Men's T20 Cricket World Cup trophy during an unveiling event at the Sinhalese Sports Club (SSC) cricket stadium in Colombo on January 23, 2026. (Photo by Ishara S. KODIKARA / AFP via Getty Images)

Sri Lanka's captain Dasun Shanaka (L) and teammate Matheesha Pathirana (R) arrrive to pose with the 2026 ICC Men's T20 Cricket World Cup trophy during an unveiling event at the Sinhalese Sports Club (SSC) cricket stadium in Colombo on January 23, 2026. (Photo by Ishara S. KODIKARA / AFP via Getty Images)