Panos Panay, head of Amazon's Devices and Services team, introduces Echo during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Panos Panay, head of Amazon's Devices and Services team, introduces the new Kindle Scribe as he speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Panos Panay, head of Amazon's Devices and Services team, introduces the new Kindle Scribe as he speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Daniel Rausch, vice president of Echo and Alexa, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Aidan Marcuss, head of FireTV, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Aidan Marcuss, head of FireTV, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Aidan Marcuss, head of FireTV, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Aidan Marcuss, head of FireTV, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)